early bird tickets are only available until end of march!
The Wine Tourism Conference
CAVALLI ESTATE, STELLENBOSCH
The Annual Wine Tourism Conference brings together wine estate owners, destination leaders, investors, designers, operators, and tourism authorities. Over two days, the conference moves beyond trends to focus on decision-making, investment, and execution, offering practical insights grounded in real economic impact.This year, the Wine Tourism Conference celebrates a decade of conversation, collaboration, and progress.
Under the theme “The Future of Wine Destinations: How wine tourism competes, connects and endures,” Day 1 focuses on designing demand and desire, while Day 2 turns to the systems, capital, and governance that support long-term endurance. Join us for two days of insight, practical strategy, and meaningful exchange with those shaping the future of wine tourism!
Our Tenth Conference
The Wine Tourism Conference is now in its tenth year and has become a must-attend event for the tourism industry in South Africa and internationally. Next year’s conference will be held on 19 – 21 May 2026, at the beautiful Cavalli Estate, in Stellenbosch.
Venue
Cavalli Estate, Stellenbosch
The Future of Wine Destinations:
How wine tourism competes, connects and endures
The programme for this year’s event is almost ready to be shared. In the meantime, enjoy some highlights from our 2025 event.
2025 Speakers
Local and international speakers discussed various aspects of this years theme: Delivering Experiences that Inspire!
Panel Discussion
“How Inspiring Experiences Can Boost Revenue Diversification in Wine Tourism.”
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