Beverly Farmer

Women in Wine, CEO

With a career in marketing and media, Beverly Farmer is the co-founder and CEO of Women in Wine. This position sees her at the controls of driving the company vision of being a recognised wine producing company that is owned and controlled by women.

Combining her skills for developing strategy, a people’s person with excellent marketing and communication skills makes her hands on leader who has basically been involved in every project the company has undertaken.

Beverly’s passion for the empowerment and upliftment of women started when she worked at a NGO and met the most amazing women who are committed to the development of their community by establishing crèches and youth development programs, amongst others.

These women give unconditionally of themselves to their community without ever expecting something in return and in most cases without the assistance of the owner of the farm.

Beverly’s career highlights are numerous and she has held various positions within the wine industry. She served as a director of Wine of South Africa, is the Vice-Chairperson of the South African Wine and Brandy Transformation Unit and was a director of Hortfin, a newly established entity to provide finance to black farmers. She is a serving member of the Project Steering Committee who was responsible for the successful negotiations between the European Union and South Africa for 15 million Euros for the Transformation of the  SouthAfrican Wine Industry.

Her comprehensive knowledge of business systems and a natural entrepreneurial flair resulted in the company’s growth and success.

She is most proud of the Women in Wine’s recognition as candidate of the drinks business Magazine (UK) for the Ethical Trade Business Award in 2009. The company was also nominated in the category Small Business Supplier of the Year 2024 by Shoprite.