Carolyn Martin

Co-owner and Creative Director, Creation Wines

Carolyn Martin, co-founder of Creation Wines in the Hemel-en-Aarde Ridge, combines her fine arts background and global design experience to create immersive, terroir-driven wine experiences. A third-generation wine estate owner, she leads Creation’s innovation in sustainable hospitality, regenerative farming, and sensory-led storytelling.

Under her direction, Creation has ranked among the World’s Best Vineyards and earned global recognition for brand experience, sustainability, and innovation.

A thought leader and educator, Carolyn represents South Africa internationally and champions local community empowerment, arts-driven collaboration, and wellness-inspired wine tourism that connects people, place, and purpose.